Thursday, August 27, 2020

Learning and Memory

Learning and Memory Jessica A. Rountree, Brenda Bejar, Lisa Jackson, Derek Delarge PSY340 November 14, 2011 Dr. April Colett Learning and Memory on a superficial level learning and memory are associated without any problem. At the point when an individual figures out how to walk, they hold the data in the memory. The learning procedure is something that happens each day. As people we are customized to learn life exercises, and hold them in our memory. The memory keeps pictures, scents, encounters, and tastes for us to figure out how to live our lives. Learning is the encounters we have, and memory stores this data (Pinel, 2009). It is as basic as that. Nonetheless, specialists have discovered how the mind capacities while holding memory. A more critical investigate learning and memory one find’s it isn't exactly that basic. The cerebrum, albeit ensured by the skull, is a delicate organ. A blood coagulation, a hit to the head, or medication use can harm the mind enough that learning is hindered, and memory doesn't exist. For a person who can't recall 20 years of their life because of an auto crash is going to encounter mental harm also. It isn't only the nonattendance of memory itself, however the dread too. Learning and memory are something that most of people underestimate. There are those that can learn, yet not hold memory. Amnesia patients frequently can hold engine abilities, a scholarly aptitude, be that as it may, can't remember recollections. Memory and learning shortages influence a person to life’s center. Contingent upon what sort of shortfall is happening learning and memory may not be connected. Holding the capacity to walk implies learning is still set up, anyway not recognizing what you had for breakfast is memory. Realizing how to eat is a scholarly reaction to feeling hungry. The brain works the information introduced to it. Regardless of whether that information is conveyed appropriately thought the procedure of the cerebrum is an alternate story. An individual can encounter passing so often they learn it is a piece of life. In any case, the memory sells out us. Learned data prompts recollections. Long haul potentiation (LTP) shows assistance of synaptic transmissions following an electrical incitement at a high recurrence. This investigation was done generally on rodent hippocampus. The hippocampus is the place the way toward learning and memory happen. During research on rodents it was discovered that the co-event of terminating presynaptic and postsynaptic cells must fire simultaneously to instigate LTP (Pinel, 2009). Hebb’s hypothesize for learning is the presumption this co-event is physiologically vital for learning and memory. He expresses the axon of cell An approaches cell B and energizes it. This closeness talks part in terminating. Development forms or metabolic changes occur in the two cells (Pinel, 2009). Indeed, even to the littlest particle learning and memory are interwoven with each other. Failures to discharge of these cells can cause poor learning and maintenance. Scientists would not have a clue about the degree of the extraordinary connection among learning and memory notwithstanding the rodent tests. What makes realizing conceivable is likewise what makes memory conceivable. The neurons take data to the hippocampus where it is partitioned, handled and put away. In Pavlov’s molding test, he discovered that an adapted reaction can be made from memory (Pinel, 2009). Given the cutoff points on data preparing limit, the particular subtleties encoded and recovered in memory come to the detriment of different subtleties. Looking at the sorts of subtleties and procedures that people from one culture organize over others offers knowledge into the kind of data given need in perception, maybe reflecting more extensive social qualities. The properties of recollections and the kinds of memory blunders individuals submit offer a window into the association of memory. As far as sorts of memory mistakes, if individuals dishonestly recollect theoretically related, however not phonologically related things, it proposes that the significance of the data is basic to the association of memory, though phonological data isn't (Chan et al. 2005). Data can be encoded not just regarding its exact properties (e. g. , recalling the one of a kind perceptual highlights of a thing) yet in addition regarding its essence, or general topical properties (e. g. , a classification or verbal name). One case of exceptionally explicit memory portrayal originates from the writing on preparing. Preparing happens when related knowledge with a thing encourages a reaction. Its belongings are understood: they don't depend on cognizant memory the thing experienced beforehand. In spite of the fact that individuals react to various instances of a similar thing (e. g. , an alternate image of a feline) more rapidly than to disconnected things, proposing assistance from earlier introduction to a related thing, the advantage is littler than it is for a rehashed introduction of the first thing (Koutstaal et al. , 2001). The elements of the mind are notable for the control of the practical memory and learning and how the two have gotten reliant. At the point when people start to invigorate the memory is the point at which the learning happens. Animating learning affects memory. With the information at the focal point of the consideration, it is basic to invigorate the mind through deep rooted realizing so one can begin to accomplish life span and personal satisfaction (Khorashadi, 2010). The cerebrum is the organ is liable for what we allude to as the psyche. The nuts and bolts of the psyche are feeling, thinking, needing, learning, conduct and memory. Memory is the basic mental procedure of the mind. Ifâ asâ humans in the event that weâ not have memory, at that point we areâ capable of straightforward reflexes and generalized practices. There are two unique kinds of memory the definitive memory and the non-decisive memory. The instances of a definitive memory are semantic memory, which is the general memory, and the long winded memory, which is the nitty gritty memory. At that point the non-decisive memory is the talented getting the hang of, preparing and molding. Memory and learning are the most examined subjects inside the field of neuroscience. Memory is a conduct change brought about by encounters, and learning is a procedure that is procured by memory. Memory makes it conceivable to get pervious learning aptitudes. There are various sorts ofâ memory alongside learning. Memory has transient stages; short, middle of the road, and long. The progressive procedures catch, store and recover data inside the cerebrum. There are various pieces of the cerebrum that procedure various parts of the memory. It is realized that a patient that experiences amnesia will become memory hindered. With the two sorts of amnesia retrograde and anterograde the misfortune or powerlessness to frame recollections will happen. With realizing there are additionally various sorts the non-acquainted learning cooperative learning. These various sorts of non-acquainted are known as the habituation, which is a diminished reaction to rehashed introduction of an improvement. The dispersion that is the reclamation of a reaction plentifulness after habituation. At that point there is the refinement that expands reactions to most improvements. There is likewise the affiliated discovering that includes the relations between occasions. Old style molding is the nonpartisan improvement matched with another upgrade that evokes a reaction. The instrumental or operant molding is affiliation is made between the conduct and the outcomes of one’s conduct (Okano, 2000). Learning and memory are tradable procedures that depend on one another. At the point when memory-related neurons fire in a state of harmony with certain cerebrum waves recollections last. Theta motions are known to be engaged with memory development, and past investigations have recognized connections between's memory quality and the action of specific neurons, however the connections between these occasions have not been comprehended. Examination shows that when memory-related neurons are very much organized to theta waves during the learning procedure, recollections are more grounded. At the point when memory-related neurons in the cerebrum fire in a state of harmony with certain mind waves, the subsequent picture acknowledgment and recollections are more grounded, than if this synchronization doesn't happen (CSMC, 2010). In the public eye, the person broadly acknowledged the need to be a deep rooted student in the event that one is to flourish in today’s quickly evolving, economy, and mechanically worldwide society. Today’s economy introduces changes and transitional difficulties at a few levels, and long lasting learning saw as the vehicle that will engage people to meet and adjust to the difficulties of today’s mechanical society as indicated by (Jarvis, 1992). Over and over again today the information and abilities acquired from past life encounters has gotten lacking to react to mechanical and economy question of today. The absence of accord that lies between an individual’s outer world, and inside memoirs that has been assembling over one’s lifetime, is a state of disjuncture. This is the point in one’s life that introduces and perfect time, and condition for higher learning (Jarvis, 1992). A choice an individual must make now with a reaction to this disjuncture. An individual must choose to advance their training to stay aware of innovation, or continue with life as typical. With the ever-changing universe of innovation today it is just a short time before the purpose of disjuncture gets inescapable. The conventional hypothesis of the human mind was that it was a fixed and constrained framework, and it would build up its potential at the more youthful long stretches of life. The hypotheses demand that neurons were limited and couldn't recover. The stand out from the creature research has demonstrated that new synapses can be conceived in the hippocampus area liable for new learning and memory. With this disclosure the individual quest for exercises that will encourage mind wellbeing by creating neuron associations that underlie learning and encounters. Lear

Saturday, August 22, 2020

Debate on Health Care Management Term Paper Example | Topics and Well Written Essays - 2500 words

Discussion on Health Care Management - Term Paper Example The paper is partitioned in areas including the presentation, the fundamental body, the end and in the end proposal. The acquaintance presents the topic with be taken care of in the conversation. The body investigates different human services situations and their suggestions on the present issues influencing the business. The end catches the primary concerns talked about in the body and the proposals features the progressions to be made on the business to improve it. Presentation Everybody in the general public tries to get the best clinical consideration at whatever point she or he needs. This isn't attainable to everybody since access to quality medicinal services includes some significant downfalls. Then again, the world is persistently changing however the human services framework utilized by lion's share of Americans was made during the 1940s. During that time, Americans didn't change their occupations often, similar to the case today. Moreover, the quantity of retirees was low, which implied that the retiree benefits were not expensive to the business. This has changed and combined with expanding future, businesses are thinking that its difficult to offer retiree benefits. The expense of arrangement of value social insurance has been raising throughout the years, which implies that the vast majority can't bear the cost of it. Establishing of changes, for example, driving wellbeing lives will bring about cutting the costs associated with the arrangement of these administrations (Shortell and Kaluzny, 2006). Situation 1: Business as Usual The vacillations between the administration intercession and the market fixes on human services arrangements influence the endeavors at cost control in the wellbeing business. The administration through its medicinal services approaches has expanded the number of inhabitants in the sorted out human services plans, expanding the opposition in the social insurance industry. The administration has encouraged this through wipi ng out specific laws, which prohibited particular contracting. The oversaw care frameworks upheld by the United States government forces costs for buying the administrations and the cost the suppliers get paid (Fuchs, 1988). Various installments, wellbeing conveyance and protection conspires just as the human services being financed by both the general population and the administration have prompted high wellbeing costs in the nation. This arrangement of human services framework is costly in light of the fact that the administration can't adequately deal with the all out wellbeing consumption, influencing administration use and heath care accessibility (Fuchs, 1988). The social insurance suppliers in the business endeavor to augment the repayment of the administration for the administrations conveyed to the oversaw care associations. Conversely, the administration looks to contain the cost increments in the business; in this way, there exists balancing powers among the players adver sely impacting the endeavors to contain costs. The cost control has stayed an essential test in the nation (Major Characteristics of U.S. Social insurance Delivery, n.d). The medicinal services showcase reacted to the administration mediations, which expanded rivalry in the business by starting value limits on the human services benefits that they offered to their customers. The rising instances of heftiness other than the quick extension of the suppliers make human services spending to rise. The additions made in dealing with the ceaseless maladies through turns of events and developments in innovation and

Choice & Manipulation PowerPoint Presentation Example | Topics and Well Written Essays - 1000 words

Decision and Manipulation - PowerPoint Presentation Example v. Kelly Ayotte, Attorney General of New Hampshire was a significant case that chose the privilege of the data suppliers to sell the information identified with the endorsing practices of specialists to pharmaceutical organizations (Halbert and Ingulli, 2010). The pharmaceutical organizations utilized this data to smooth out their itemizing procedures, which were at that point under shadow attributable to some flawed practices. The law under inquiry depended on the explanation that the pharmaceutical organizations utilized the prescriber explicit information to attack specialist security and to advance the offer of marked arrangements, which expanded the general expense of giving wellbeing offices to the individuals (Halbert and Ingulli, 2010, p. 235). The court bought in to the Central Hudson line of examination to measure the defendability of this law. However, the court concurred with the AG’s premise that the controlling of wellbeing costs as visualized by this law was a s ubstantial state intrigue, it felt that this not the slightest bit genuinely demonstrated that the protected medications made more mischief as thought about conventional salts or in any capacity meddled with the objective of advancing general wellbeing (Halbert and Ingulli, 2010). In addition, the court likewise inferred that the state could fall back on numerous other institutional measures to offset the effect of itemizing and didn't have to limit pharmaceutical organizations from getting to data that they could use to make their showcasing methodologies progressively complex (Halbert and Ingulli, 2010, p. 237). Hornell Brewing Company v. State was another significant case that dove on the legitimateness and morals of publicizing. Hornell named one of its items, Crazy Horse, which happened to be the name of a regarded Native American pioneer (Halbert and Ingulli, 2010, p. 239). The state restricted Hornell from...  â The law under inquiry depended on the explanation that the pharmaceutical organizations utilized the prescriber explicit information to attack specialist protection and to advance the offer of marked arrangements, which expanded the general expense of giving wellbeing offices to the individuals (Halbert and Ingulli, 2010, p. 235). The court bought in to the Central Hudson line of examination to check the lawfulness of this law. However, the court concurred with the AG’s premise that the controlling of wellbeing costs as conceived by this law was a substantial state intrigue, it felt that this not the slightest bit legitimately demonstrated that the licensed medications made more mischief as thought about nonexclusive salts or in any capacity meddled with the objective of advancing general wellbeing (Halbert and Ingulli, 2010). Plus, the court additionally presumed that the state could fall back on numerous other institutional measures to offset the effect of specifying and didn't have to control pharmaceutical organizations from getting to data that they could use to make their showcasing procedures increasingly advanced (Halbert and Ingulli, 2010, p. 237).â â â  â â â â Hornell Brewing Company v. State was another significant case that dove on the legitimateness and morals of promoting. Hornell named one of its items, Crazy Horse, which happened to be the name of a regarded Native American pioneer (Halbert and Ingulli, 2010, p. 239). The state prohibited Hornell from utilizing this name, holding that it hurt the Native American assumptions and made this network increasingly defenseless against liquor addiction (Halbert and Ingulli, 2010, p. 239).

Friday, August 21, 2020

Effect of Piped Music on Anxiety-Free-Samples-Myassignmenthelp.com

Question: Talk about the Effect of channeled music on tension. Answer: Presentation The motivation behind this exploration is to feature the way that whether any sort of channeled music can assist with battling uneasiness issue of the patients or it doesn't. In this exploration, the examination researcher presents point by point study, which he led on the patients of a psychotherapist who requested that he direct a social research on this issue on her patients hanging tight for discussion in the banquet room. It has been recommended from the ages that tuning in to music can emphatically affect on the mental condition of individuals as it is accepted that the sound of funneled music can adequately diminish the pressure factors (Hsu, Chen Hsiep, 2016). As the psychotherapist has welcomed the exploration researcher to lead an investigation in her meeting room, the analyst chose to concentrate roughly 25 patients of the advisor and they will be presented to a standard pressure test in the wake of molding their brain with a channeled music for thirty minutes. In this pap er, different pertinent writing and speculations will be concentrated and afterward significant pressure tests will be performed. Essential information will be gathered and examined so as to reveal the outcomes. Writing survey and speculation It has been broadly accepted that light calming music, particularly music of funneled instruments can altogether assist with decreasing any sort of stress and the social research led by the exploration researcher in the gathering of a psychotherapist is to legitimize the unwavering quality of this thought (Gan, Lim Haw, 2016). This writing gives a predetermined number of examinations done by the specialist and gives a theory that is yet to be demonstrated. As the example size is littler and the patients of the psychotherapists accompany different kinds of mental issue, the aftereffects of the test may have a few inadequacies. At the point when the scientist uncovered 25 male and female patients to the pressure test in the wake of molding their cerebrum with delicate channeled music for the greater part 60 minutes, the salivary cortisol, pulse, respiratory sinus arrhythmia, emotional nervousness and view of pressure is surveyed and recorded for the exploration work. Afterward, the spe cialist again requested that the respondents experience the pressure test without earlier tuning in to any funneled music or any sorts of music. It has been seen that the new test outcomes didn't altogether fluctuate from the outcomes which were taken before subsequent to molding the patients with the funneled music. For not very many of the patients the test outcomes changed in a critical way (Hole et al., 2015). Aside from the pressure test, the examination researcher took meeting of the patients and furthermore circulated a poll to them with the goal that they can give their perspectives and that would assist the scientist with coming to a resolution. As indicated by Chang (2015), it tends to be said that the foundation of the nervousness issue of the patients are the deciding components whether the music of funneled instrument can bring down the pressure factors or not. Along these lines it very well may be said that adequacy off the funneled music in decreasing pressure is care fully case explicit and nobody can reach a legitimate determination with a smaller outcome for this case. It is broadly realized that music can assist with starting the large number of intellectual procedure of the cerebrum and furthermore can impact forms which are carefully pressure related. Then again, as per Gallego and Garca (2017), it is likewise accepted that tuning in to funneled music can significantly impact the intellectual procedures which are identified with pressure and the past pressure test taken by the specialist inferred that channeled music can now and again brings down the apparent pressure and tension which are identified with uneasiness and stress (Simavli et al., 2014). In such manner, it tends to be said that tuning in to funneled music some way or another adjusts the degree of unwinding in the brains of the respondents under the unpleasant setting. It is additionally observed that tuning in to any benevolent loosening up mitigating of music can o some degree trigger the degree of action of the pieces of mind which takes dynamic parts in regulating the degree of tension in the human cerebrum. It can likewise be said that the deficiency of the examination in this specific situation and the absence of respondents can decrease the exactness of the exploration work and to decide the impacts of funneled music on the SAA levels or on the pressure instigated cortisols (Gan, Lim Haw, 2016). In this specific setting it very well may be said that the viability of the examination is restricted as the exploration work is done under research center like condition and the example size is fundamentally little. Research questions RQ 1. Does tuning in to funneled music diminish the degree of tension? RQ2. Does tuning in to funneled music encourages individuals to loosen up when they are confronting any kind of nervousness? Research speculation RH 1. Sound of channeled music can lessen feeling of anxiety of a portion of the people who are experiencing minor mental issue. RH 0. Tuning in to funneled music would not affect on the uneasiness issue of the respondents. Approach Reasoning of the exploration Positivism, post positivism, authenticity and interpretivism are the every now and again utilized research ways of thinking. The authenticity reasoning initiates the specialist to engage with the unending procedure of the exploration however now and again it isn't at all conceivable to get the outcomes. Positivism reasoning can assist with mentioning the logical objective facts and assists with reaching the investigated factual information. In such manner, just the procedure that is logical can appropriately use this way of thinking of positivism (Lewis, 2015). For this specific social research the examination researcher has picked present positivism theory on study the current speculations with respect to the issue and furthermore to contemplate the foundation information. It very well may be said that the troubles in the information assortment strategy makes receiving the way of thinking of positivism troublesome in investigate works. The interpretivism theory assists with mentioning critical objective fact by considering the perspective of the respondents that are identified with the social research. Thusly, the examination researcher can recognize the inclinations impacts and this specific way of thinking centers around the quantitative alongside the subjective strategies. Plan of the examination A portion of the broadly known or received research plans are exploratory, illustrative and enlightening kind of structures. The illustrative plan assists with understanding the reasons for events in regards to a particular marvel with agreement to the examination subject alongside foreseeing the future frequency of any similarly type of the wonder (Choy, 2014). The logical plan of research takes in the manners that interrelate and regularly meet up. Exploratory plan of research works assists with embracing the best structures of looks into and furthermore to receive the precise strategies for information assortment and to pick the subjects. The significant focal point of the exploratory plan of research would be on the building the method of reasoning and on the issues and explanations of the examination proclamation alongside the different ideas to look at the ideas identified with the exploration work. Then again, the plan of clear research can be expressed as a blend of logical a nd exploratory research structures (Lewis, 2015). The elucidating kinds of looks into can morose be characterized as a reality that attempts to set up, perceive or portray what is, while the exploration endeavors which are diagnostic sets up why it has been picked. For this specific social research the specialist has embraced the graphic kind of research as it is the mix of the benefits of two research structures and to get exact outcome, the analyst has picked the expressive plan. The central motivation behind picking clear structure of research is to illuminated the contemporary issues in regards to the technique for information assortment that empowers them to portray the conditions without utilizing the strategy (Gast Ledford, 2014).The graphic kinds of research works can't consider the particular circumstance causing factors. Approach of the exploration Inductive and deductive are the two for the most part embraced investigate approaches. The deductive methodology is subject to the clarification of the scientist and the inductive methodology depends on the detailing of new thoughts alongside the current speculations (Lewis, 2015). In the deductive methodology the attention is on investigating new ideas or review recently distributed thoughts with another viewpoint. Then again, in the inductive methodology the attention is on the quantitative information investigation and there is no nearness of set guidelines for this. For this situation, the scientist has picked inductive methodology for the examination fill in as it would encourage the analyst to gracefully exact proof with respect to the consequence of the exploration work. Methodology of the exploration The examination researcher will talk with 25 patients of the psychotherapist and furthermore use poll and lead a pressure test to get the result. Aside from that the specialist will rely upon the different optional information accumulated from the clinical diaries, magazines and government sites. Target populace The patients of the psychotherapist are the focused on respondents. As the psychotherapists patients are as of now experiencing mental turmoil with respect to pressure and different issues; in this way they can be immaculate objective populace for leading the examination work. Test size The example size would be 25 as the objective populace will be the patients of the psychotherapist and there won't be sufficient extension to gather information from more respondents. Procedure of information assortment The information assortment forms are of two sorts; one is essential and the other one is auxiliary kind of information assortment. The essential sort of information assortment is done over up close and personal meetings with the respondents or by furnishing them with polls and making overviews on a specific subject. Then again, according to Flick (2015), the auxiliary information can be gath

IRCTC And Yebhi.com - A Brief Look At The Partnership

IRCTC And Yebhi.com - A Brief Look At The Partnership Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!IRCTC And Yebhi.com A Brief Look At The PartnershipUpdated On 27/06/2017Author : Pradeep KumarTopic : eCommerceShort URL : https://hbb.me/2rX3jej CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogE-commerce, the business of selling products and making money from them on the Internet, may not be as popular in India as it is in the U.S. but despite of that it is still a living and thriving business. The successes of websites like Flipkart.com, Myntra.com and Amazon.in is witness to this fact.Especially Amazon.in because with this website Amazon an international brand entered into the Indian markets. Although statistics suggest that Flipkart still leads the marathon in India but that is another matter, of course.More than half of the population in India lives in villages where there is poor electricity, leave aside the Internet. Hence most people here don’t know that they can buy pro ducts online. However the other people, or at least the ones who are educated and live in big cities, know very well about e-commerce and the advantages it contains. Especially they know for a fact that things online are much cheaper than what they are in the brick and mortar stores. Hence they do buy a lot of products online.IRCTC and Yebhi.com IRCTC announces entry into e-commerceIndian Railways tourism and catering corporation which is sometimes simply referred to as IRCTC is the department of Indian Railways that allows people to book their railway tickets online. They were making a decent profit selling tickets but last year in March they announced they will be foraying into the e-commerce market.You see at that time they had 2 crore registered users (!) and their website was getting 1.2 million hits every day. They were getting a large influx of traffic during the peak hours, when people were logging on to book tickets, but after that time the website was running stale.They d ecided that they can’t just let 2 crore users come and go. People often visit the site not just to book, but to check their reservation status i.e PNR status. Now Internet marketers will tell you that building an audience is one of the toughest things to do online. But once you have a market you can monetize it i.e. make money from it through hundreds of different ways. But the tough part is getting good traffic.So here IRCTC were standing with 1.2 million hits a day and had only one monetization strategy to make money with selling tickets. They couldn’t accept that and hence decided to partner with some good e-commerce company.IRCTC partners with Yebhi.comIRCTC’s Managing Director R. K. Tandon told The Hindu Business Line that, “We are discussing with existing firms in the e-commerce space to thrash out the details. This will help us monetize our registered user base of over two crore.”READ10 E Commerce Content Marketing Strategies You Must Use in 2019So they invited bid s by several e-commerce companies for partnerships. Many companies including Infibeam.com applied. However IRCTC felt the proposal of Yebhi.com was the most impressive. In July last year they announced that they are entering into an agreement with Yebhi.com. Yebhi was supposed to build and run the e-commerce store for IRCTC on the domain name provided by IRCTC. It was decided that Yebhi.com’s name will not be published anywhere on the site, neither would be their logos or any other form of branding.The online store would be branded completely by IRCTC although the store creation, progression and the rest of it would be taken care of by Yebhi. Also to maintain the inventory of products and to oversee the delivery of couriers to the customers would be the responsibility of Yebhi.In exchange of these services IRCTC will give Yebhi access to its 1.2 million visits per day. The profits from the goods sold will be shared between the two companies. IRCTC will give Yebhi a commission on a ll the goods sold. And they have a deal that this commission will go down as the number of sales on their e-commerce website will go up.On an average, 4 lakh tickets are booked on the IRCTC website every day. Redirecting this traffic to an online store would imply massive profits for that store. Also, Yebhi.com expects to widen its user base by partnering with the company. Yebhi plans to tap into tier 3 and tier 4 cities by getting access to IRCTC traffic which runs into pockets across the country.The profit planThe chart above displays the percentage of commission that IRCTC will give to Yebhi.com when the relevant items are sold through their online portal. Note how this percentage of commission goes on decreasing from left to right. As the sub-headings written above the relevant columns show that each percentage depends upon the number of sales for a particular month.So if less than 2 crore electronic items are sold in a month the profit percentage paid to Yebhi will be 3%. But s uppose in any month 3-4 crore electronic products are sold then the percentage will decrease to 2.4%. If you understand this then the rest of the chart is easy to read.I hope you would have found this article on the e-commerce aspect of IRCTC to be useful. Tell me in the comments below what you think of this merger.